Coconut oil has proven itself to us. It literally has hundreds of uses and is a true miracle food/plant ingredient. We trust it for so many reasons and in so many ways we built a business around it. But beyond this, there is another reason for our motivation to push and promote it. Cancer is hitting home for everyone, everywhere and there are plenty of ways for us to be exposed outside of our control. But the things we can control we should. We believe the products we use daily on our skin should be full of nutrients and antioxidants and things that promote cell renewal and healing not carcinogens and other toxic chemicals. We formulate our natural products based on necessity and purpose. There is nothing in them that doesn't belong, they work wonders on the skin and you can feel good about using and sharing them.